Case 03 / 10 · Food e-commerce
Anchovi Ordering for the foodservice industry.
A food e-commerce platform by Morsum, part of Dot Foods: fast ordering, enriched product data, an endless aisle and ERP integration.
- Role
- Product design lead
- Company
- Morsum, Dot Foods · 2022 — 2024
- Platform
- Web, Mobile, Tablet
About the product
- Data-driven food e-commerce for foodservice operators and distributor sales reps (DSRs).
- Fast ordering from catalogues of 100,000+ products.
- Enriched product data, endless aisle and ERP integration.
What I did
- Led product design across web, mobile and tablet.
- Research with operators and DSRs.
- Worked closely with every team to ship a product shaped by data.